Meta Ads Creative Design - Travel Campaigns

For the transport provider City Prevoz, we created a series of Meta Ads visuals across three formats (Story, Square, and Landscape) for international routes from Belgrade, successfully balancing the client’s requirement for heavy text with a clean and striking design. The core concept relies on the strategic use of color palettes inspired by the national flags of the destination countries (Jahorina, Skopje, Sofia, and Zagreb) to trigger instant visual recognition on social feeds, while a strict typographic hierarchy and high-contrast blocks organize all technical information into structured, trust-building ads.